Japan Farmed Fish Export Association

Short Alt Text: Close-up of sushi rolls filled with green rice and wrapped in translucent white raw fish. JPG Detailed Descriptive Alt Text: A close-up shot focused on a row of bite-sized sushi rolls presented on a dark slate platter. Each roll features a vibrant light-green rice interior tightly wrapped in a translucent, glossy slice of white raw fish (madai/sea bream), topped with tiny specks of yellow citrus garnish. Additional rows of identical rolls are visible in the softly blurred background.

From Japan to Toronto: Inside the JFFEA Madai & Buri Launch with Too Perfect PR

JFFEA introduced Japanese Madai and Buri to Toronto’s culinary community at Shangri-La Toronto. See how Too Perfect PR helped bring chefs, seafood buyers, hospitality leaders and media together for the tasting event.