How to Get Your Restaurant on Google Search
Running a restaurant without showing up on Google is like hanging a sign in a basement. People might enjoy what you serve, but they have to know you exist first. Whether it’s a neighborhood deli or a new spot with a rotating menu, showing up in search is the first step to getting noticed.
Google Search and Your Restaurant: What’s the Connection?
Most folks looking for food are searching online first. According to Eat App, restaurants that update and maintain their Google Business Profile (GBP) can see a bump of up to 22% in online bookings. GuestXM also notes that places with solid photos and real reviews are more likely to show up higher in results.
Keeping your profile updated doesn’t just help you show up in search – it also makes it easier for people to choose your restaurant over the one down the street.
Getting Your Restaurant on Google, One Step at a Time
Let’s break it down into practical moves you can take today – no tech jargon, no guesswork.
1. Start with Google Business Profile
Go to Google Business and search for your restaurant. If it’s not already there, create a profile. You’ll need to verify your listing – Google will ask for this by mail, phone, or sometimes a video check. Nothing gets listed publicly until it’s verified.
Note: Use your restaurant’s business email when setting this up. It makes future edits and recovery easier.
2. Double-Check Your Core Info
This means your name, address, phone number, and hours. They need to be consistent with what’s shown on your website and social media. Backlinko stresses this as one of the most basic things that affect how well you rank. Also, choose the right category – “Bakery,” “Café,” “BBQ restaurant,” etc., to help Google point searchers in your direction.
3. Add the Right Visuals and Details
Listings that include menus, booking links, and real photos tend to show up more often in searches. It is recommended to upload shots of your food, the interior, and even staff behind the scenes. It doesn’t have to be professional – but it should be clear and up to date. Tools like Eat App can also connect your booking system to your Google profile.
4. Use Posts to Stay on the Radar
Think of Google Posts like mini social updates. You can share what’s new -seasonal dishes, holiday hours, and promos. It keeps your listing active, and both Google and potential customers notice. It’s underused, but worth the few minutes each week.
5. Handle Reviews Like a Pro
Real feedback – good or bad, helps build trust. Responding to reviews shows customers (and Google) that you’re paying attention. Regularity can improve your ranking – keep it calm, helpful, and on point.
6. Pay Attention to Insights
Once your profile is live, Google gives you access to Insights. You’ll see how people are finding you – what they click, what they search, what actions they take. Use this to fine-tune what you post or how you describe your restaurant.
Getting listed on Google isn’t something you do once and forget. It needs small, regular check-ins. The reward? Showing up when someone nearby is deciding where to eat. Your profile becomes part of that decision, so make it count.
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